Week 6 Reading Reflection

1. The thing that surprised me most during my reading was that fast-growing industries are not always attractive. Just because an industry is fast-growing does not guarantee that it will be profitable if customers are powerful or substitutes are attractive.

2. Something that I found a little bit confusing while reading was that neckties and power tools are considered substitutes when shopping for father's day. I thought that only items that could be used interchangeably for the same use could be considered substitutes.

3. Two questions that I thought of for the author while reading were

• 1. If you had to add a sixth competitive force what would it be?
• 2. What industry, besides the music industry, do you think has been most affected by the internet and increase of technology?

4. The only thing that I came across while reading that I slightly disagreed with the author on was that the intensity of rivalry is greatest if there are numerous competitors that are roughly equal in size. I would think that if there are two rivals who are direct competitors and then other small indirect competitors that this would create the most intense rivalry.