1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
The biggest surprise for me while reading the article on innovation was that most companies have actually given up on centralized research and design, unlike Corning.
2) Identify at least one part of the reading that was confusing to you.
One part of the reading that was confusing to me was when the author was talking about innovation creating value but also not creating value at the same time.
3) If you were able to ask two questions to the author, what would you ask? Why?
- What percentage of innovation is routine innovation.
- Although the author had mentioned that there is no specific proportion that should be spent on innovation, what percentage does the author think is effective?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
The only thing that the author said that I did not completely agree with is that only the top senior level management should be the ones to be innovative. I believe that everyone in the company should be innovative because good ideas can come from anyone.
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