1. The biggest surprise to me while reading chapter 10 was that nearly one third of Facebook users are accessing Facebook through their mobile device.
2. The most confusing thing to me in chapter 10 was the concept of Guerrilla marketing.
3. Two questions that I would ask the author after reading chapter 10 would be
- Out of all of the inhibitors to marketing research, while is the most likely to be an influence?
- Why is it that in traditional advertisements it is okay and acceptable to exaggerate but in social media advertising it is so important to be completely honest.
4. I didn't necessarily find anything in this chapter that I thought the author was wrong about, however, the production-driven philosophy seems strange to me. It seems odd to me to not be concerned at all about how many units you will sell or the current market demand and just to begin processing units immediately.
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