What's Next?

Part 1
To briefly describe my product, it is a touch-screen interface that will allow people at restaurants to view pictures, ratings, and reviews of food items before ordering. This allows people to be more confident in their order choices and to ultimately enhance their experience.
Customers can also order food, refills, request items, etc. on the screen to decrease wait time.

The new idea for what's next that I have consists of two parts and each person touches on both parts, which, is why there are only 3 videos, not 6.

1. This platform will be offered in retail stores too and not just restaurants. (Exactly what it will offer is yet to be determined)
2. All stores/restaurants that use this device will keep track of customer loyalty points/rewards through our system. This will allow users to keep track of all of their loyalty points in one place versus having to keep physical loyalty cards for each individual store or restaurant. 

Part 2

My first interview was extremely helpful because I learned that customers really love to have their opinions heard. It was mentioned that after payment, customers should have the option to rate their server, their food, and their overall experience as well as leave any comments they desire. She liked my idea of loyalty points.

My second interview was not as helpful, although she did mention that she liked my new idea so that is good to note. 

My third interview actually was the most helpful because she brought up an entirely new idea which I had not previously thought of. She said that customers should have a chance to "check in" on Facebook or similar things on other social media in order to receive a discount. This will also provide us with free publicity as well as the restaurants and stores.

Part 3

Moving forward, I believe it would be a good idea to go forward with the new market and new idea that I had proposed. Each person that I interviewed agreed that keeping track on loyalty points jointly is a good idea and one that consumers would like and benefit from. They also liked the idea of moving into the new market of offering this system in retail stores and not only in restaurants.

I will now include the idea of "checking in" on Facebook and work more on incorporating social media in general. I am glad that the third person I interviewed mentioned this because it is something that I had not thought of previously and I think that I could capitalized on this aspect well.