Idea Napkin No. 2

PART 1

1. You. My name is Amy Leonard. I am an aspiring entrepreneur that, like most people, loves FOOD. My talents include analyzing people's reactions to certain situations and thinking about ways to help improve their experiences. If I were to start the No Wait business, it would become a huge part of my life and something that I took extremely seriously and made it my mission to be extremely involved in the company and with the employees. I would take on a consulting role and personally visit restaurants where this systems is utilized to make sure that it is being optimized. 

2. What are you offering to customers? Over the years, I have witnessed the frustration of customers dining that have to wait an extremely long amount of time for their food for extraneous, avoidable reasons and I have made it my mission to help alleviate as much stress from the dining process as possible for both the waiters and the customers. From the feedback I previously received, I heard from someone who was a waitress herself and said that she appreciated that I touched onto how this system would help not only customers, but also the people working within the restaurant. I think it is important to revise my original statement to really emphasize that this is a two-sided product. A similar interface is used by customers and employees that allows both to get the most out of the dining experience.

3. Who are you offering it to? After the feedback I received, I realized that there are concerns on how this system could be implemented and that it would be more useful to begin implementing this system on a very small scale. I have to agree with these comments which is why I will start out by offering this system to one chain restaurant, much like how Chili's began to integrate a similar system in all their stores. After successfully implementing, the service/system will be offered increasingly to other businesses.

4. Why do they care? My product is being marketed towards restaurants, so this question is a little difficult to answer. The restaurants will be the ones assuming all costs for No Wait, however, both the customers and the restaurants will assume benefits. No Wait eases the dining process by offering immediate assistance alerts, ordering through a touch-face interface, opportunities to leave feedback on food, drinks, specific servers, etc. The overall experience will be completely enhanced and the stores will be able to serve more people efficiently and effectively in less time than ever before, hence, more revenue. I mentioned above that a similar system has been implemented in Chili's, however, I think it is important not to write off my idea because of it being slightly similar, because No Wait is a company willing to personally tailor the platform to each restaurants needs and desires to maximize efficiency. Every restaurant needs something different, and together, No Wait and these companies can, in the long run, minimize the companies' costs and maximize profits.

5. What are your core competencies? No Wait's core competencies are:
1. Speed - we will offer immediate assistance
2. Trust - we want to work very closely with the restaurants to develop a mutual trust
3. Efficiency - we want to maximize efficiency within every transaction
4. Satisfaction - we want customers to be amazed by their experience every time
5. Adaptability - we want to be able to change anything to your liking
*I believe that all 5 of these core competencies coincide. Each one relies on at least one of the others to be effective.


PART 2

Five main points that I took away from the feedback I received are:

1. My passion for this service were extremely transparent through my idea napkin.
2. People are concerned that this will negatively affect current waitresses, so I addressed how just the opposite is true.
3. People were concerned with the implementation process, so I mentioned how I will begin on a small scale.
4. I had a comment that his seems like something that will take a lot of work - however, I am up for the challenge!
5. Multiple people mentioned that if they owned a restaurant they would implement my system which was great to hear!