My Unfair Advantage

The 10 Resources that I possess that will help my company/product have an edge are:

*I have ranked the 1) Value 2) Rareness 3) Inimitably and 4.) Non-substitute of each of my 10 resources. 
A ranking of 1 indicates that this is a weak area and a ranking of 10 indicates this is a very strong resource for our company.

1. My team. I will hire the best team possible to develop this project. 
1. Value - 10
2. Rare- 8
3. Inimitable- 8
4. Non-substitute- 6 
2. Adding on to #1, because the standards will be set so high in my company, our company culture will be unmatched by any other.
1. Value- 8
2. Rare- 8
3. Inimitable- 6 
4. Non-substitute- 7 
3. Management. Our management team, including myself, has a main priority of customer satisfaction and we will do anything it takes to ensure that this product is a success for users even if it means editing the original model.
1. Value- 10
2. Rare- 9
3. Inimitable- 8
4. Non-substitute- 8  
4. Financial Capital.  I am passionate about this company and will do whatever it takes to develop enough capital to help get us on our feet.
1. Value- 5
2. Rare- 5
3. Inimitable- 4 
4. Non-substitute- 5  
5. Knowledge of the field. My company will dedicate itself to being updated on the latest and greatest tech information and will always be a step ahead of the competition.
1. Value- 10
2. Rare- 8
3. Inimitable- 8 
4. Non-substitute- 8  
6. Passion. The app that we are creating means so much to everyone on my team that our passion for this app and for our company will shine through and be evident to users.
1. Value- 7
2. Rare- 8
3. Inimitable- 8 
4. Non-substitute- 7  
7. Multiple locations. My company will have a headquarter in each region of the United States where our system is integrated to ensure visits to stores routinely and guarantee satisfaction.
1. Value- 8
2. Rare- 3
3. Inimitable- 1
4. Non-substitute- 1  
8. Hands-on environment. We will train future employees and users of the system by teaching hands-on.
1. Value- 9
2. Rare- 6
3. Inimitable- 2 
4. Non-substitute- 2  
9. Adaptability. We will be willing to adapt to consumers varying needs and to update our model are frequently as necessary to maintain relevance in the marketplace.
1. Value- 6
2. Rare- 8
3. Inimitable- 7
4. Non-substitute- 6 
10. Marketing. We understand the necessity of marketing to increase exposure and will dedicate a portion of our budget towards this.
1. Value- 6
2. Rare- 4
3. Inimitable- 5 
4. Non-substitute- 3

• The top resource that my company currently has in our management team. This is more important than the other resources because I realized through this exercise that most of my resources weren't anything special and could be replicated easily by other companies, however, if we have top-notch people creating impressive revenues, nothing can replace the value of human capital.